Regeneration Priority Zones
Real Swindon regeneration areas from official Heart of Swindon plans, overlaid with live community reports and empty premises data.
How Priority Zones Are Identified
Each zone is a real area from Swindon Borough Council's Heart of Swindon vision and neighbourhood plans. Live community reports and empty premises data are mapped to these zones to show where problems overlap.
Priority scores are Swindon Together analysis, not official council designations. Zone descriptions reflect official regeneration plans.
Old Town
Historic core of Swindon with conservation-area character and independent businesses.
Key Issues
Pavement maintenance, parking pressure, and heritage preservation.
Planned Investments
Conservation-area enhancements and public realm improvements.
Reports
7
Accessibility
4
Empty premises
1
Problem types
5
Priority score: 20.0 — based on report count, accessibility impact, empty premises, and average severity.
Swindon Town Centre
The Heart of Swindon vision aims to transform the town centre into a vibrant place for living, working, and visiting through mixed-use developments.
Key Issues
Declining retail footfall, vacant commercial units like the former Debenhams, and the need for improved public realm connectivity.
Planned Investments
Fleming Way redevelopment, new entertainment venue at Kimmerfields, and potential student village.
Reports
4
Accessibility
0
Empty premises
4
Problem types
4
Priority score: 17.8 — based on report count, accessibility impact, empty premises, and average severity.
Health Hydro
A historic site undergoing restoration as part of the wider town centre regeneration strategy.
Key Issues
Preservation of heritage assets while modernizing facilities for public use.
Planned Investments
Restoration funding as part of the Heart of Swindon project.
Reports
1
Accessibility
1
Empty premises
1
Problem types
1
Priority score: 9.0 — based on report count, accessibility impact, empty premises, and average severity.
Fleet Street
A specific area within the town centre identified for targeted environmental and commercial enhancements.
Key Issues
High vacancy rates and poor streetscape quality.
Planned Investments
Partnership-led delivery of public realm enhancements and potential Business Improvement District (BID) support.
Reports
0
Accessibility
0
Empty premises
1
Problem types
0
Priority score: 3.0 — based on report count, accessibility impact, empty premises, and average severity.
Kimmerfields
A major regeneration site near the town centre, currently undergoing significant redevelopment.
Key Issues
Legacy of old infrastructure and the need for modern, high-quality commercial and residential space.
Planned Investments
£45 million entertainment venue and new residential/commercial units.
Reports
0
Accessibility
0
Empty premises
0
Problem types
0
Priority score: 0.0 — based on report count, accessibility impact, empty premises, and average severity.
Swindon Railway Station Area
Part of the Knowledge Central project, focusing on transforming 100 acres around the station into a business, education, and research hub.
Key Issues
Connectivity between the station and the town centre, and aging rail infrastructure.
Planned Investments
Platform4 rail development project and Knowledge Central hub infrastructure.
Reports
0
Accessibility
0
Empty premises
0
Problem types
0
Priority score: 0.0 — based on report count, accessibility impact, empty premises, and average severity.
Railway Village
A historic residential area adjacent to the town centre, subject to conservation and improvement planning.
Key Issues
Maintaining historic character while addressing modern housing standards and urban integration.
Planned Investments
Heritage-led regeneration and public realm improvements.
Reports
0
Accessibility
0
Empty premises
0
Problem types
0
Priority score: 0.0 — based on report count, accessibility impact, empty premises, and average severity.
Broadgreen
A high-density residential area near the town centre with ongoing neighbourhood improvement focus.
Key Issues
High levels of deprivation, housing quality, and traffic congestion.
Planned Investments
Neighbourhood plan initiatives and community-led infrastructure improvements.
Reports
0
Accessibility
0
Empty premises
0
Problem types
0
Priority score: 0.0 — based on report count, accessibility impact, empty premises, and average severity.
Walcot
A residential area designated as a neighbourhood area for planning purposes to support local development.
Key Issues
Aging housing stock and the need for improved community facilities.
Planned Investments
Local plan-led housing and community infrastructure upgrades.
Reports
0
Accessibility
0
Empty premises
0
Problem types
0
Priority score: 0.0 — based on report count, accessibility impact, empty premises, and average severity.
Pinehurst
A residential neighbourhood with active community engagement in local planning and improvement.
Key Issues
Social inequality and the need for better access to local services.
Planned Investments
Neighbourhood plan development and local service enhancements.
Reports
0
Accessibility
0
Empty premises
0
Problem types
0
Priority score: 0.0 — based on report count, accessibility impact, empty premises, and average severity.
Penhill
A residential area identified for neighbourhood planning to address local growth and service needs.
Key Issues
Connectivity to the wider town and social infrastructure gaps.
Planned Investments
Local plan-supported community development projects.
Reports
0
Accessibility
0
Empty premises
0
Problem types
0
Priority score: 0.0 — based on report count, accessibility impact, empty premises, and average severity.
Gorse Hill & West Swindon
Residential areas with ongoing community infrastructure and connectivity improvements.
Key Issues
Local centre vitality and pedestrian connectivity.
Planned Investments
Local centre improvements and active travel schemes.
Reports
0
Accessibility
0
Empty premises
0
Problem types
0
Priority score: 0.0 — based on report count, accessibility impact, empty premises, and average severity.